TorchSense — The Open-Source Master Data Mapping Engine for Market Research.
Standardize suppliers, surveys, and profiling data with intelligent automation.
Why TorchSense Exists
A Unified Ecosystem for Qualification Master Data
When we built integrations for MR companies, one problem kept slowing everything down: every supplier and client used different qualification codes. We spent hours fixing mismatches, maintaining huge spreadsheets, and rebuilding the same mappings again and again.
TorchSense exists to solve that — a central qualification database and mapping engine that standardizes everything so integrations (and projects) just work.

Core Features That Elevate Your Workflow
Always Free
100% free to use with no licenses or paywalls. Powerful mapping technology accessible to every market research team, regardless of size or budget.
Rapid Client Mapping
Upload your client's master data and map it to your data.TorchSense also includes existing master data from existing market research organizations.
Standardization
Get ready-to-use, organization-grade standardized qualification sheets that ensure uniformity, faster on-boarding and 100% Coverage.
Industry Statistics You Need to Know
The market research industry faces significant challenges with master data standardization. These statistics reveal the true scope of the problem and the opportunity for improvement.
70%
Wasted Setup Time
Average growth in user engagement
5-25
Wasted Setup Time
Annual savings per enterprise partner
35-60%
Wasted Setup Time
integrations with top industry platforms
The Real Cost of Manual

Not Money — But Time, Effort & Productivity
Manual master data mapping drains teams not through money, but through lost hours, repeated effort, inconsistent results, and avoidable delays. It slows down operations, frustrates teams, and impacts research quality—while an automated approach eliminates all this overhead and restores productivity.
Read Full Blog
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How TorchSense Works
Upload Your Master Data
Drag, drop, or import your qualification list in multiple formats. The system accepts CSV, Excel, and other common data formats.
Choose a Standard
Use your own internal standard, download our industry-tested version, or select one from preloaded MR companies as your baseline.
Map Instantly
The intelligent system analyzes, aligns, and organizes qualification matches automatically using advanced algorithms and pattern recognition.
Export & Deploy
Export your mapped, clean, standardized data and use it across tools, projects, and team workflows confidently.